Welcome to SOC Party Training

Welcome! The purpose of this blog is to stay up-to-date on the best tips and training to make your SOC home parties soar. Let's take this awesome product to the streets!!!!

Please note: this is not company sponsored. This is meant to help us move forward with the party plan until the company finishes developing the tools.

Start with the FEBRUARY POSTS first.

3/19/10

More to come. . .

There will be more to come as we explore the Online Party.  It is a new concept and it's in it's infancy (haven't done one yet). I have a party starting this week, so the results will be out in two weeks.  .  . stay tuned!  Try this out yourself and post your results.  We may be on to something.

Online Party Step 2: The Invitation

You're Invited
To my SendOutCards
ONLINE Catalog Party

Who is waiting to hear from you?
Do you need to send a birthday, thank you, miss you, or anniversary card? Browse the catalog of over 15,000, pick a card, type a message and SendOutCards will print, stuff, stamp and mail it for you.  Try one for FREE.

www.sendoutcards.com/mail
click on Free Gift Account
Questions? 
Call my distributor Lisa at 208-841-1725
lbinggeli@gmail.com

Hurry, my party closes
 April 7th!



When you create this invitation as a campaign, make sure you update the return address (on the campaign page) to be your hostess.  That makes this card look like it comes from the hostess, not the distributor.

Online Party Step 1: The Hostess

Step 1
Have your hostess fill out the excel spreadsheet guest list but this time have her include phone numbers!
Remember, she can invite friends, family, co-workers, etc from anywhere in the world. Wow this really opens up the option of having many more guests participate!  I can just see my contact list grow!

Presenting the Online Party

Who wants to leave their house for a party?
Sometimes people don't, they just don't have the time.
Well, you've heard of a catalog party right?

As an Independent Distributor for SendOutCards we offer an
ONLINE PARTY
You can invite anyone in the world to participate in your
SendOutCards Online Party.
 
Follow along, this is how it works!




LAST: FOLLOWUP and close the party

Whew!  You made it through your first SOC party.  Not bad!  When you go home these are the things you now need to do.

1.  Collect your contact sheets into a pile, binder, folder, etc.
2. Take note of those guests who booked parties and start the process again from the beginning.
3.  Create an email that sounds something like this:

Dear Ladies,

Thank you for attending Patricia’s SendOutCards party.  I hope you had an enjoyable time. I enjoyed being in your company, you are a wonderful group of women!  As promised you can all send a FREE greeting card before the party closes on March 21st.  Turn up your volume on the computer, click on this link www.sendoutcards.com/mail and click on my picture.  You will be guided through a tutorial on how to send a card, please call me if you have any questions.  I look forward to following up with you.  Thank you again for your time.


Sincerely,

Lisa Binggeli
Independent Distributor
208-841-1725






Now FOLLOWUP!  Watch for your email alerts when guests open their Gift Accounts.  Call that person and ask, "What do you think?  Do you have any questions or need help? At what level are you interested?" They may choose at this time to host their own party, make sure they know it is an option.


If they aren't ready to buy at the time move them to a followup date in your binder (or whatever followup system you use) that is a good time for THEM.


If there are guests that couldn't attend the party let your hostess know she can forward the email onto those friends for a free GA.  Give everyone an opportunity during that one week to send a free card.  You will have sales come from this technique.


When the close date comes, tally the points the hostess has earned.  Then she can SPEND according to the hostess rewards program (see hostess rewards program post or brochure for information).


Now remember, right now we are paying out of pocket for the hostess rewards.  Hang in there because the company WILL BE supporting a hostess rewards program in the future.  We are pioneering something new for the company and we need to work with what we have at the moment.  But it's worth it.  It's only going to get better!

Sixth: Presentation Time!

Here is the outline I follow for my presentation at parties.  You can do it however you would like, but this gives you a general idea of what to do at a party.

1. Welcome

2. Thank the host for having me in her lovely home
3. Have everyone fill out the contact form and remember to    include their email address.  I will send an email to everyone with a link for a free gift account 
4. What is SendOutCards?
    a. concept and service changing peoples lives
    b. you can send a printed greeting card with your message in as little as 60 seconds, even add your own pictures
    c. SOC stuffs it, stamps it, and mails it all for less than a greeting card at the store.
    d. approx 80,000 cards per day, 1/2 million per day during Christmas season
5. Why was the company created? Kody Bateman Story
6. My own story
7. How many cards do you send?
    a. How many should you send?
8.  Why don't we send cards?
    a. inconvenient
    b. Forget
    c. Cost
    d. Stamps
    e. takes too long
9. SOC created an online system for sending real greeting cards - the solution


DVD Presentation on the hostess TV

WARNING:  This is the outline I made for myself.  NEXT indicates moving to the next slide.  This slideshow is a walkthrough on how to send a card and create a picture plus card.  You may already be a pro at this!


1. Features:   
a.    card catalog 15,000  (only 800-2,000 in a hallmark store)
b.    Post Date Cards
c.    Add pictures at no extra cost, up to 9
d.    Customize your pictures thought bubbles, captions, voice bubbles
e.    Personalize your message
f.    Send with a real stamp no metered mail
g.    US, Australia, Canada       
h.    Only $2.00 per card including postage
i.    Recycled paper and acid free ink
NEXT
2.    Welcome to SOC, lets create a card
NEXT
3.    Login Screen
NEXT
4.    Home Page   
a.    Cards available
b.    Return address
c.    Click Send a Card
d.    Before we do that I want to show you the extensive card catalog
NEXT

5.    Card Catalog
a.    over 15,000 to choose from
b.    Endless cards created by you
NEXT

6.    Card Catalog Page
a.    Choose your card
b.    Catalog on Left side with expandable categories and sub categories
c.    Hover feature, inside and outside
d.    Choose your card
e.    Click continue

7.    Edit your card
a.    Click here to type your message
b.    Over write the message on there
c.    Click continue

8.    Choose your
a.    Font, font size
b.    Color, color wheel and dropper to match card color
c.    Alignment
d.    Insert name feature
e.    Save Draft feature
f.    Click continue

9.    Completed Card
a.    Click Continue

10.    Recipient Address
a.    Remember, postage is included
b.    US, Canada, Australia
c.    Check box Save address information for future use
d.    Add recent recipient
e.    Click Continue
11.    Confirmation Page
a.    Choose Glossy or Regular
b.    Verify Recipient address
c.    Choose your delivery date
i.    Post date up to 2 years
ii.    Do your cards once a month, or in Jan for all year
NEXT
12.    Cards Left after you send this one
a.    Click SEND CARD   
NEXT
13.    back to home page
NEXT
14.    Creating a Picture Plus Card
NEXT
15.    Click Send a Card
NEXT
16.    Top left click Create PicturePLUS card
NEXT
17.    Browse for your image
a.    Or search for a previous image
i.    You can tag your images with key words to help you search for them at a later time
NEXT
18.    Upload Picture
a.    View image options
b.    Modify inside picture
i.    Thought bubbles, text, for inside of card
c.    Create picture plus image***click
NEXT
19.    Editing your picture
a.    Zoom
b.    Image quality your dots per inch
c.    Add or change border
d.    Add voice bubble
e.    Add thought bubble
f.    Add caption
g.    WE  ARE GOING TO ADD A BORDER
NEXT
20.    100’s of borders to choose from
a.    Move the picture around to center it
NEXT
21.    Add a thought bubble
a.    Change font, alignment, color and size of text
NEXT
22.    Adding A Caption
a.    change font, alignment, color and size of text also
b.    when you’re all done click SAVE CARD
NEXT
23.    Takes you back to the card catalog
a.    Search under category MY CARDS, sub category Picture Plus Cards
b.    Your card is saved adding to the 15,000 other cards to choose from
c.    Click on your card to edit the inside
NEXT

24.    Viewing Inside of the Card
a.    Type messages but also change the layout and add pictures
i.    I changed layout to text and image
ii.    Fill in the text and upload your picture
NEXT
25.    Lets Change the layout on the left panel
a.    Bottom of the card click CHANGE LAYOUT
NEXT
26.    Layout options, up to 4 pictures on that one panel and full bleed pictures as well
a.    Select your option\
b.    I choose 2 pictures no text
NEXT
27.    Click on the Image you want to change
a.    Upload your picture from file
b.    Or your picture plus picture
NEXT
28.    The Picture options will tell you the printing quality
a.    Low, med, high
NEXT
29.    Once your card is complete click CONTINUE
NEXT
30.    Fill out your Recipient Info
a.    Or choose add recent recipient
b.    Click continue
NEXT
31.    Pick your finish
a.    Check recipient address
b.    Choose your send date
c.    Make sure you have cards in your account
d.    Click SEND CARD
NEXT
32.    Takes you back to home page
a.    View cards you have sent
NEXT
33.    Sent Cards
a.    Created date
b.    Recipient
c.    Status because SOC is largest 1st class stamp mailer in the country
i.    Created
ii.    Stuffed and stamped
iii.    Received at post office
iv.    Delivered
d.    View edit card
i.    Make changes before it prints
1.    shorter window during holidays
ii.    See what you sent that person
NEXT
34.    Also on Home Page
a.    Buy more cards when you’re running low
NEXT
35.    REFILL YOUR ACCOUNT
a.    10 cards for $20
b.    Choose your amount, hit continue
c.    Will take you to a credit/debit card screen to purchase online
NEXT
36.    QUESTIONS?????
NEXT
37.    Package Upgrade Options
a.    Postcards, 3 panel, 2 panel
b.    Import contacts
c.    Send campaigns
d.    Own handwriting font and signatures
e.    Anywhere in the world
f.    Send gifts, gift cards with your card
g.    Volume discount 
h.    GREAT FOR BUSINESSES
38.    INTROCUCE the SOCBOX
a.    Great for everyone
b.    Great gift

39.    OPTIONS
a.    Buy socbox $49 and love it
b.    Buy and upgrade
c.    Host a home party or online party and share it with your friends, earn a free socbox through party sales (see hostess rewards brochure information)
d.    Become a Retail Affiliate or Entrepreneur
i.    Do parties
ii.    Make money
40.    I have SOCBOXES here tonight for purchase
41.    Enjoy the refreshments
42.    I’ll be taking orders and booking parties
43.    Thank you for coming


As you clean up let your hostess and guests know you will be closing the party in ONE week.  It is common for people to first go home and send their free card (GAW) to see for themselves.  Remember: this is only their 2nd exposure.  First one was the invitation in the mail.  We all know conversion to SOC comes at that all important GAW.  That leads us to the next post: Followup!!! 


Fifth: PARTY NIGHT!

It's time to Party! Arrive 20 minutes prior to the show so you can set up. Here is what you will need:

A Card Tree - found in the purchase products section from SOC

Table Cloth - optional but handy to have depending on where your display is set-up

Sample Cards - Order a 25 pack of unique sample cards from the SOC purchase products website. You can also have previously created unique cards and sent them to yourself for use as samples. As an Entrepreneur SOC sent you 8 cards already! Remember to save each card and envelope you receive to use as samples.  People will want to see envelopes and know this is not junk mail!

DVD Presentation - I have developed a DVD presentation to use at parties.  It is a gift account walk-through power point presentation on DVD, so you can do a walk-through with everyone in the room at the same time.  It also trains everyone on the system ie: how to create and send a card, and how to create and send a picture plus card. This presentation can be found as a Power Point Presentation at http://www.slideshare.net/LisaBinggeli/presentations.  You are welcome to use it, or re-create it.  You can also request a DVD copy from me at lbinggeli@gmail.com.  I only charge the cost of the disk and postage $5 total.

Sample Handwriting Form -  printed off the downloads section of SOC website.  This is great for an example of how SOC makes your own handwriting and signatures!

Brochures - See the top right corner of this blog.  You can email borenUSA@msn.com for a sample brochure and ordering information.  This has been a very important tool in home parties because it lists all of the account information more simply and it also lists the hostess rewards.

Name Tags - stickers you can purchase anywhere.  Helps you remember everyone's name!

Contact Form/Order Form - Email me at lbinggeli@gmail.com

Pens -  Don't forget the pens!

Clipboards - one per person already loaded with a contact form, name tag, brochure, and pen.

3/13/10

Fourth: Call your Hostess 2 days Prior to Party Time

This is also an important step. Approx. two days before the party, call your hostess and:
A. Tell her you are excited
B. Ask her if she has any last minute questions
C. Let her know you will be there 20 minutes prior to the party to set up
D. Encourage her to call her guests as a reminder - this increases attendence

At this time she may tell you how many guests she is expecting so far. Make sure you have enough clipboards, brochures and name-tags for all that will attend.

Third: Send Out Postcard Invitations

IMPORTANT:
Coach your hostess to give you her guest list (in the excel spreadsheet) 2 weeks prior to her party. This allows a few days for mailing time and AT LEAST a weeks advance for the guests.

FIRST:
Your spreadsheet is almost ready. All you have to do now is create a new GROUP on your SendOutCards account called "Jane Doe Party" and label your spreadsheet group the same. Then follow the tutorial on how to upload your contacts from the Excel spreadsheet. You can find this tutorial at the bottom of your Contact Manager page and you can also call customer service if you have questions. Once you have uploaded contacts a couple of times it becomes very easy!

SECOND:
Create a Campaign postcard called "Home Party Invite" with the following information:

You're Invited to a
SOCBox party!

Date: March 4, 2010
Time: 7:00 pm
Place: 111 S. Johnson Ave
Pocatello, ID 83204
Host: Jane Doe
Rsvp: 111-1234

Pick a Card * personalize it
We Print and Send

You won't want to miss this!


Once this campaign is created, for future parties you only need to update your hostess information (name, address, phone, etc.) and click save campaign. Make sure you do this BEFORE you send the campaign :)

THIRD:
Now go to your Contact Manager, choose your group "Jane Doe Party" and click find contacts. All of the contacts will be selected (box checked on the left). Now at the top of the page find the campaign you would like to send, in this case "Home Party Invite". Then directly to the left click "Send campaign to checked".

Great Job! You just sent out multiple invitation with the click of a button! Another reason why we LOVE SendOutCards System!!!

I always visit my "cards sent" and view one of the postcard invitations. This is just to make for certain the campaign is going to print correctly and successfully!